What is green washing? Green washing is when a company advertises that their product is made sustainably when it truly is not. An example can be seen from H&M. Some of their clothes are marketed as “a conscious choice,” meaning that that certain product is made more ethically, though H&M uses fossil-fuel based synthetic fabric. These fabrics are plastic, leading them to produce micro plastic. If you go on H&M’s website, they have a page dedicated to their sustainability. You can see “H&M Take Care” where they show you how to upcycle broken and old products. You can also see their sustainability strategy where you can find their sustainability disclosure from 2021. There you can see their “Highlights 2021” where they have percentages of how much they reduced their plastic packaging, reduced their carbon dioxide emissions, and more. This is all better, though they still use harmful fabrics, create fossil fuels, and use damaging amounts of water all while producing 25,000 products a year. H&M is truly not ethical.
It is important to watch out for green washing because, in reality, the product creates the same amount of waste and harms the environment in the same ways as any other mass-produced product.
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